If you are one tough high-class chio who will never run out of fashion, you'll jump up when you hear this --- Jimmy Choo is opening a boutique in KLCC!
Yes. In a continous effort to market the famous Jimmy Choo brand name at the global stage, a Jimmy Choo boutique will be opened at the Suria KLCC shopping centre next month, said Valiram Group managing director Ashvin Valiram. The boutique would be the second in South-East Asia after the one in Singapore which was opened last June, he added.
It is believed that Jimmy Choo Boutique will be well received in Malaysia as all the offerings under this brand emphasises on style and quality sought after by fashion enthusiasts. After all, it's Jimmy Choo! Who hasn't heard of this brand name?
Ok let's say you don't know who Jimmy Choo is.
Professor Jimmy Choo is a Malaysian of Hakka Chinese descent who was born in Penang in 1961 into a family of shoemakers. He made his first shoe when he was 11 years old. He is perhaps the most famous of alumni of Cordwainers' Technical College in London, from which he graduated in 1983. The college is now part of the London College of Fashion.
Choo's humble beginnings can be traced back to his workshop in Hackney, East London. His excellent craftsmanship and designs soon became noticed and he came to the verge of international fame when his creations were featured in a record eight pages in a 1988 issue of Vogue magazine. Regular patronage from Diana, princess of Wales further boosted his image.
In 1996, he co-founded Jimmy Choo Ltd with UK Vogue accessories editor Tamara Mellon.
In April 2001, Choo sold his 50% stake in the company for £10 million. He has since concentrated his work on the exclusive Jimmy Choo Couture line produced under license from Jimmy Choo Ltd. This is available, by appointment only, at Connaught Street off Oxford Street in London.
The Jimmy Choo London line, also known as Jimmy Choo ready-to-wear or simply, Jimmy Choo, is now under the purview of Tamara Mellon and Sandra Choi. Choi, who was an apprentice under Choo, is the Creative Director at the company. She is the niece of Choo's wife Rebecca. The ready-to-wear line has expanded to include accessories such as handbags.
Choo resides chiefly in London and continues to inspire budding shoemakers and fashion designers around the world, especially in his country of birth Malaysia. He was awarded a fellowship by the University of Arts London, conferring the use of the title Professor.
So don't miss it. Remember to drop by Suria KLCC next month for a whole new experience on fashion. You'll find it worthwhile.
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